Ad Games & Playable Ads
Turn your message into a brand playground: playable ads, branded mini-games, event games. People remember what they play — and they share it.
What we make
Three shapes, one goal — make people stop, play, and remember you:
- Playable ads — mini-game ads that teach, hook and convert in seconds
- Branded mini-games — your brand baked into the mechanics, HTML5 instant-play, built to spread on social
- Event games — scan a QR code on the event floor, play instantly, live leaderboard turns foot traffic into a crowd
Real case: from anniversary night to brand campaign
In 2024 we built Top Gear Racers for Top Gear HK's anniversary event — guests scanned and played on their own phones, no install, while a live leaderboard turned the room into a race night. It was the highlight of the event.
On Top Gear's recommendation, the format graduated into a brand campaign for Sinopec (Hong Kong) — Sinopec Kidultforever, now a two-year engagement with 20,000+ players in 2026 and social engagement several times above the norm.
A campaign done well brings the client back. That's the scoreboard we care about.
Why ad games work
Ads are watched; games are played. Play means invested time and attention, so the memory sticks. Leaderboards add social competition — players recruit their own friends. The QR-code, no-install format drops the entry barrier to a single scan, and every play is trackable data.
Got an event or campaign coming?
Tell us about it — we'll come back with a gameplay direction and a rough scope.
Ready when you are.