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Top Gear Racers

A custom racing game for Top Gear HK's anniversary — scan, play, top the live leaderboard.

Year 2024 Type Event Game · Branded Built with HTML5 · QR · no install · Live leaderboard

Devlog

Built for the event floor

We partnered with renowned local car magazine Top Gear 極速誌 to design and run a custom game for its anniversary event: Top Gear Racers. Guests simply scanned a QR code and played instantly on their own phones — no app download required. A live leaderboard updated in real time on-site, and the competition became the night's biggest draw. Guests couldn't put it down — it was the highlight of the event.

Concept to execution, in-house

We handled the whole thing end to end — from concept, to system development, to on-site execution — a complete showcase of our game design and delivery expertise.

From event to brand campaign

On Top Gear's recommendation, the format graduated into a brand campaign for Sinopec (Hong Kong) Limited — now a two-year engagement that drew 20,000+ players in 2026. That story has its own case study: Sinopec Kidultforever.

Top Gear Racers

為《Top Gear 極速誌》週年活動量身打造的賽車遊戲——掃碼即玩,即時排行榜見真章。

為活動現場而生

我們與本地知名汽車雜誌《Top Gear 極速誌》合作,為其週年活動量身設計並執行了一款遊戲:Top Gear Racers。賓客只需掃描 QR 碼,即可在手機上即時參與,無需下載任何應用程式。現場設置即時更新的排行榜,大大增加比賽刺激感;賓客愛不釋手,成為活動一大亮點。

從概念到執行,一手包辦

概念系統開發現場執行,我們一手包辦,充分展現在遊戲設計與執行上的專業能力。

從活動延伸到品牌營銷

在《Top Gear》的推薦下,這套形式延伸為中石化(香港)有限公司的品牌營銷活動——如今已是連續兩年的合作,2026 年更有超過 20,000 人次參與。完整故事請看獨立案例:Sinopec Kidultforever

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